PIV is a record label and event organization from Amsterdam, founded in 2015 by brothers Nilz and Jordi Pronk. Serving as a platform for talented producers with a soft spot for the classic US house era, the label was conceived to build upon the foundation of the original electronic music coming from places like New York and Chicago in the 80’s and 90’s. The imprint’s founders are using their Dutch/Indonesian heritage as a cultural aspect to create an unique blended output, which is significantly visible in the artworks and merchandise of the label. Transcending this philosophy onto the events, the label strives to continuously create an atmosphere with the emphasis on inclusiveness, hence the meaning behind the brand: People Invited and VIP spelled backwards.