US rockabilly label founded by Ronny Weiser in 1969. Originally a magazine, in 1970 it became a fully-fledged record label. It started out reissuing 1950's rockabilly but by the mid-seventies was releasing new recordings by original rockabilly artists.
A variety of slogans and symbols appeared on the record labels including "The Sound of America's Youth!!!", "Real Rock & Roll" (UK/Europe white labels), "Rock It!", "Rock It Up!!!" (US original) as well as a star of David and a hand-drawn stars and stripes.
The whole vibe of the label is DIY with it's hand-drawn logo and oft-proclaimed credit "recorded in Ron's living room".