In 2001, BEC-TERO entered into a partnership with Sony Music Entertainment to create a Thai division of the record label. The partnership was terminated in mid 2007, however, the partnership was revived in 2012. Among the artists on Sony Music's roster were Tata Young, one of Thailand's most popular female artists. The company also had the Bakery Music and Black Sheep record labels, which are focused on the indie music scene. In addition, the company also distribute the LOVEis record label.