The Avalon music line features concept-based titles that focus on current lifestyle trends such as entertaining, relaxation, romance, and nostalgia. A diverse label, Avalon produces instrumental and vocal albums which represent a wide variety of music genres, including big band, jazz, classical, sing-along and lullabies, gospel, country, Latin, Celtic and other world albums as well as relaxing original compositions.

Somerset developed its Avalon line of premium recordings in 1995 for those customers who loved the Solitudes sound, but preferred not to have nature sounds.