Short-lived U.S. Shellac record label that was produced for ' by the , which was then a division within the . The intent of the Variety label was to issue jazz and big-band material of high musical quality but limited commercial appeal. As such, the venture lasted less then a year, and the label folded by the end of 1937. First Variety releases were issued on April 1 and final issues were released October 15, 1937. Some of the material recorded for the Variety label was later issued on , and other / brands. Some appeared later on . During its brief existence, 171 Variety records were issued in all.