Initially a standalone children's music imprint of Pickwick in the UK, from approximately 1964 until 1980. It issued mainly 7" 45 RPM EPs.

In North America, Mr. Pickwick was successor to the Cricket (2) and Happy Time Records labels, and lasted from roughly 1972 until at least 1976. It reissued some earlier products and kid-friendly cover versions of contemporary material as well as LPs based on Mister Rogers' Neighborhood, an American children's show broadcast on public television.

In the UK the brand was active since 1973 when the company changed the address to "The Hyde..." see the link below.

Mr. Pickwick since approximately 1974 was the main label of the French branch of Pickwick France .

Labelcode:
LC 4346
LC 04346