Founded by () and () in early 1995 and based in Frankfurt/M. Germany, the Pharma sound was characterized by a hybrid of Electro, Techno, and Dub styles, which often incorporated odd vocal samples or other bizarre elements. The label acted mainly as a vehicle for the founding duo under various guises (, , ), but also released elektro oriented material from other well known producers such as (, ), (), () and . Each releases artwork and layout was done by Berlin graphic designer , who also created the "Pharma font" used throughout the labels run. All titles were released through distribution. The label was ended in early 2000.