BumRush! Records[/b] was launched as a subsidiary of Nat Robinson's
First Priority Music label as an vehicle to release FPM's other Hip-Hop acts
independently from the main label, which was contracted directly to Atlantic Records.

In late 1990, BumRush! inked a marketing deal with Virgin Records America
(who were ALSO being distributed by Atlantic Records in the U.S.)
and was best known for The Kings Of Swing and their signature hit,
"Nod Ya Head To Dis".