Lobel of the Dutch broadcasting organisation VPRO. Originally the Vrijzinnig Protestantse Radio Omroep, it became the leftfield progressive Omroepvereniging VPRO. Having expanded from radio into television broadcasting it is now a fullblown media organisation with presence on several platforms, presenting itself internationally as VPRO Broadcast. Several sub-labels exist.

The first (vinyl) release on this label was , followed by recordings on . CDs were first released on the label. Later, from 1993, on .