Record label founded by Rollo in late 1991.
Also used for copyright credits until the company was legally incorporated in 1996 ()
Released two singles and then folded. Established as a brand in 1993 when Rollo relaunched the label with funding and general management from Champion Records. Acquired by BMG on 7 September 2000, who in turn merged with Sony to form Sony BMG in 2004.
Cheeky remained independent in the BMG years.
Johnny Walker worked in A&R for the label.
Label Code: LC 2463