Swedish record label founded in 2000 by the Swedish band Pluxus and their former record label manager of Slowball Records (R.I.P.). Soon the team was joined by designers/brothers Peter & Martin Ström.

The label has a focus on electronic music, but with Fibes, Oh Fibes! album "Still Fresh" (2003) also started putting out guitar and piano based popsoul.
"The task is simple: we put out music that we love and that goes straight into our hearts and brains."