Serjo, real name Serj Simonyan, started his career as a DJ and music producer back in 2004. So far, he has dropped 7 studio albums, the latest being "Landshaft". As a music producer, Serjo has collaborated with many artists from Armenia and around the world, while as a beatmaker he has been instrumental in the development of the Armenian hip-hop/rap scene in the past 15 years. He's also considered a founder member of the electronic music industry in Armenia.